How to Attract and Retain Gen Z Talent in Your Tax & Accounting Firm - Intuit

Complimentary White Paper

How to Attract and Retain Gen Z Talent in Your Tax & Accounting Firm

As the tax and accounting profession faces an industry-wide talent shortage, one thing is clear: the future lies with Generation Z. These digital natives bring new values, expectations, and priorities to the workplace—demanding purpose-driven work, flexibility, and smart technology. If firms want to stay competitive, they need to evolve to meet the needs of this rising workforce.

This white paper offers practical insights and research-backed strategies to help your firm not only recruit Gen Z professionals but keep them engaged for the long term. From understanding what drives their decision-making to offering the right culture and tools, you’ll learn what it takes to become an employer of choice for the newest generation of talent.

In this guide, you’ll learn:

What Gen Z values most in a job—including purpose, mental health, and tech-forward tools
How to build a workplace culture that meets Gen Z’s expectations for flexibility and balance
3 actions you can take today to improve engagement and retention
How the right tax software can support a more modern, efficient, and Gen Z-friendly work environment

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